Remove Hashtag Remove Lurker Remove URL Remove Widget
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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Brand, Keywords and Hashtag monitoring – Get email alerts based on criteria you set. If you use a custom URL, you can track traffic generated from a specific link you shared.

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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

It’s not that easy because Twitter users are lurkers. However you can export the stats to an Excel file and from there, play with the data: Sort the spreadsheet to see Tweets with most clicked URLs on top. Twitter found that Tweets without a hashtag or mention generate 23% more clicks.

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