Hootsuite

MAY 7, 2020

At an estimated $78 billion , TikTok owner Bytedance is the world’s most valuable startup. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup. But for every two TikTok lurkers there’s about one creator: 34% of the app’s daily active users in the U.S.

Marketing 145

Marketing Statistics Hashtag Startup 145

Hootsuite

SEPTEMBER 27, 2021

Toothbrush startup Quip (a phrase you could not have imagined hearing back in the year 2000) reposts images of happy customers at the bathroom mirror. Or, scope out trending hashtags to dive into a broader discussion. It’s exciting to see a brand get real and raw. Hold a Q&A.

Products 145

Products Social Media Brands Meme 145

Buffer Social

DECEMBER 6, 2023

Twitter growth for startups comes down to a (mostly) repeatable playbook.   Use hashtags strategically  As noted in Tanay’s X algorithm breakdown from earlier, hashtags do still have relevance on the platform, but not the viral effect they used to.   Get his complete framework from this thread.

Analysis 88

Analysis Twitter Meme Hashtag 88