The Convergence of Search and Social Part 7 – A Strategy Framework
Josh S Peters
FEBRUARY 5, 2013
Use a social media listening platform like Radian6, Trakur, Sysomos, etc. Content: Using the model you’ve built about your customer build your content guidelines, plans, content calendars, etc. and research your customer, your products, your competitors products, etc. and how they use / consume information on them.
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