Convince & Convert

JUNE 12, 2013

Building Your Promotion Plan Across Paid, Earned and Owned Media. While it’s become a something of a buzzword, thinking about your content promotion plan in the ‘Paid-Earned-Owned’ matrix is a useful cognitive pattern. The Altimeter Group Converged Media Model. The White Paper is in his briefcase.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Webbiquity SMM

NOVEMBER 12, 2013

B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Dan: You got it, you got it.

Campaign 60

Campaign Groups Groups Analytics 60