article thumbnail

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

You’ll also want to email a link to your list (sometimes in a larger newsletter). That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase.

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. eMarketer ).

article thumbnail

Get More From Email Signatures With Sigstr

Convince & Convert

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Dan: You got it, you got it.