Waxing UnLyrical

APRIL 3, 2012

What the iPhone is to smart phones, flash mobs are to marketing. While a slew of such campaigns have taken place in India, one that caught the fancy of many is the recent flash mob organized by the IBM OnDemand Community. Flash mobs have a way of engaging the audience. Flash Mobs Go Social in India.

Flash Mob 218

Flash Mob Smart Phone iPhone Hashtag 218

Waxing UnLyrical

NOVEMBER 7, 2011

I love how, when used well, social media can build powerful communities to effect real change and real results. than, say, focusing on reaching traditional media first, and social second. That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo. And on Nov.

Flash Mob 200

Flash Mob Library Exercises Communities 200

Laurel Papworth

OCTOBER 1, 2011

Why Governments Fear Social Media – the Demise of Representational Democracy. Social networks were widely used by gangs to co-ordinate the riots across the country. No sirree, it was the fact the #riotcleanup hashtag was potentially even more devastating than the riots itself to his Parliament. No longer relevant?

Journal 111

Journal Flash Mob Communities Digg 111