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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

SEPTEMBER 1, 2010

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

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Flash Mob Mobile Social Networking Communities 99
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We live in strange times…

The Way of the Web

AUGUST 10, 2011

I’ve seen people criticise those who copied people in joining in mindless violence end up copying people who signed up to a group started by someone who has consistently posted offensive and racist content.

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Flash Mob Eventful Social Networking News 32
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