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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

While traditional media spends most of their time dissing social media (it is a competitor after all), traditional agencies find social media a rich source for client campaigns. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

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We live in strange times…

The Way of the Web

I’ve seen people criticise those who copied people in joining in mindless violence end up copying people who signed up to a group started by someone who has consistently posted offensive and racist content. And I’ve seen police forces change from engagement to enforcement on social networks.