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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

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We live in strange times…

The Way of the Web

I’ve bemoaned the amount of commentary from middle-aged white commentators on what is happening with young multicultural teenagers in areas of economic deprivation, and the number of politicians who don’t seem to know what the heck is going on, but want it to stop unless they can score some political points from it.