Laurel Papworth
SEPTEMBER 1, 2010
This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.
Direct Marketing Observations
APRIL 27, 2010
Check out these quotes from the post: There was no validation that what I did was comment-worthy, no “cute” notations on Yelps, no retweets of my witty Twitter updates. We become “part&# of the dynamic of the group, of the community. You are a creator and you’re validating yourself for the group.
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Waxing UnLyrical
DECEMBER 13, 2010
perhaps the Washington Post should have sent out a flash mob alert. Get Shareaholic test Filed under Events | Tags: christmas spirit , flashmob , scrooge | Comments (11) Site settings comment help? Sign out Leave your comment here. Sign out Leave your comment here. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"
Mindjumpers
JULY 8, 2010
2,500 people have registered directly from the site where the movie is shown and they reached a target group who is hard to get attention from; young metropolitans. Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign.
Justin Levy
JANUARY 20, 2010
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Coca-Cola’s Happiness Machine Written on January 20, 2010 by Justin Levy in social media , video 28 Comments - Leave a comment! Think that would cause a group of people to gather ’round the vending machine?
Laurel Papworth
AUGUST 3, 2010
Only now, we have the long tail of comments: Interesting move – Having women say Tony’s words back to him. By the way quick question: have you ever had a politician respond on your blog with a comment? I agree with every comment he made. You get a new government and a new archive of information. Lemme know?
The Way of the Web
AUGUST 10, 2011
I’ve bemoaned the amount of commentary from middle-aged white commentators on what is happening with young multicultural teenagers in areas of economic deprivation, and the number of politicians who don’t seem to know what the heck is going on, but want it to stop unless they can score some political points from it.
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