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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

In a recent survey by Arnold Worldwide of 2,400 people from the US, UK, China, and Brazil, 60% responded that they expected to have their comments on social media answered. Respond in a timely fashion. Use data analytics to monitor sharing and customer sentiment. Test the effectiveness of various approaches. Like this post?

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

by Tamar Weinberg on July 8, 2008 Share With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization ), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services. Thanks Tamar!