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Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Fashion and Beauty 42%. Hitwise Reports News and Media’s Share of Search-Referred Traffic Declining. I also divided the sites into topical categories to see if there were any significant differences. Here are the averages for each category: Category Average Mobile Traffic (May-Oct 2014). Entertainment 52%. Health 50%. Sports 38%.

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The paradox of the ‘lads mag’

The Way of the Web

At the same time, Nuts is apparently the most popular Men’s Lifestyle website, according to Hitwise , with FHM and Zoo also in the top ten. When it comes to sport, automotive, music, film, fashion etc, the same is true. Even within my own tiny publishing ambitions I can cover motorcycling , online racing games , FPS games etc.

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