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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

A response came from a business owner who had the perfect answer on her website and directed the original poster to the website for a detailed reply. When I reviewed the poster’s account, I understood why. Don’t make your social media efforts half-assed. If you’re going to engage in social media, do it!

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Perhaps this is a “take heed&# call to community participants who engage on the social web, but while ExpertCruiser warns its readers that this is a scummy practice, in reality, scouring social sites for mentions of your product, service, and even your competitors is nothing new.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Simply put, the new mass media helped organize, and influence, large numbers of consumers. Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. Facebook, Myspace etc are just the start.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Facebook How to Create Rich HTML Tabs on Your Facebook Page (10e20): I know Jesse just contributed an awesome article on this blog but Victor’s guide here is also pretty good. Are Your Facebook Fans Truly Engaged? It’s good to know that there are ways to bring Facebook community closer together. Think again!

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Social Media is More than Just Twitter and Facebook Hopefully, if you’re participating in social media marketing, you’re using more than just the tools everyone else is using. However, you need to articulate to your client or marketing teams that social media is not just about participating on Twitter and Facebook.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

9 Ways to Start a New Local Business Using Facebook, Twitter, Groupon, and Google : These easy (and mostly affordable steps) can put your local business on the map. 8 Tips for Blogger Outreach : Networking is important, but how do you reach the influencers you’re looking for? They call that social proof.

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