Lessons to learn from Blekko and T-Shirt marketing
The Way of the Web
APRIL 7, 2011
In terms of costs, the T-shirt design may have been an internal thing, or it might have cost them some cash, say $500 for the sake of this exercise. Put that at a CPM of say $10, and that’s another $100, before we look at how the offer has spread via social networks, social sharing sites, and other word-of-mouth routes.
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