Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. However, it’s important to recognize that 3 times more people use Facebook from a smart phone every month than use Twitter at all. dell is one example.

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Convince & Convert

AUGUST 25, 2010

And that example is just scratching the surface. Might the juniors and seniors with smart phones (in keeping with your article’s point of mobile phone ads) receive messages with offers around 11:15 a.m., The coupon has a timed code and expires in 3 days, nudging you to act. just before lunch break.

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Convince & Convert

SEPTEMBER 21, 2010

Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. I get that you need to be able to talk about what you know and have examples, but the conversation would have been more engaging if the conversation centered on the concept as a whole.

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