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How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Panelist Anna Vacchi Hill , Senior Public Information Officer and Social Media Manager at the City of San Diego, developed the city’s first social media policy and has been consistently growing its audience on Instagram. She suggests joining the Government Social Media Group on Facebook.

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AskBuffer: Where do you start when creating new social channels for your business?

Buffer Social

Once you have a clear understanding of the demographic you’re interested in, it’s time to do some research and find their favorite social channels. For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users.

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How to Find Trending Audio on Instagram (+ 13 of the Best From 2023)

Buffer Social

However, using the Top Posts filter (applied automatically when you tap on a hashtag) is an excellent indicator of what works! There are a whole bunch of search filters that you can apply — Genre, Mood, Duration, and Tempo, for example — to help you find the perfect audio to accompany your branded content. The best part?

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Break Out of the Boring With These 10 Types of Videos

agora pulse

For example, if you’ve published a blog post with a lot of interesting information, you can use the material and transform it into a video to make it even more appealing to your audience. For example, given that not everyone watches social media videos with sound, you can add captions to the videos, so users don’t click away.

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How the Instagram Algorithm Works in 2020 (And How to Work With It)

Hootsuite

For example: if a user interacts with verified or business accounts more, they might be more likely to see posts from that type of account. How much of your traffic is coming from hashtags? Remix, reuse and repost your top-performing content. See Soylent’s example below. Use hashtags properly. Flagged to who?

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The Complete Guide to Marketing Real Estate on Social Media

Hootsuite

Lead generation Social media also provides an effective way to generate new real estate leads. Word-of-mouth referrals are great, but why not give potential clients a chance to find you through a relevant hashtag, collaborative Instagram post , or organic search? Are you targeting first-time home buyers in a certain area?

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#NoTwoDays: A Day in the Life of Pete Haas of PCMag

Sprout Social

We’re excited to kick things off with avid gamer Pete Haas , social media manager at PCMag. I leave my apartment building and hear a car blaring “Ignition (Remix)” by R. For example, I schedule a review video for Samsung’s new tablet for tomorrow morning. 8-ish a.m.: Finally back home.

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