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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

APRIL 28, 2010

I have encountered another FB fan page issue: as owner of travel agency start-up I cannot get the fan page address until I have 25+ fans (it used to be higher in the past)…ridiculous arbitrary number…why can’t I give a fan page address directly to potential customers? Wow, good point on the events. Just my $0.02.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

An Open Letter to Facebook

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