Increased Budget Flexibility
Jon Loomer
NOVEMBER 4, 2023
Meta is rolling out a change that will allow them to spend up to 75% over your daily budget. When setting your budget in the ad set, your may see this message: “Maximizing opportunities through greater daily budget flexibility. On days when better opportunities are available for you, we may spend up to 75% over your daily budget. On a weekly basis, we won’t spend more than 7 times your daily budget.
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