How American Express Created a Movement of 2,8 Million People
Mindjumpers
JUNE 8, 2012
People are willing to engage in their interests online based on personal values. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. This is what American Express saw in failure rate of small businesses, which had increased with 40 percent from 2007 to 2010.
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