article thumbnail

How American Express Created a Movement of 2,8 Million People

Mindjumpers

People are willing to engage in their interests online based on personal values. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. This is what American Express saw in failure rate of small businesses, which had increased with 40 percent from 2007 to 2010.

CSR 237
article thumbnail

Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

To help get our guests involved, we created an “ Engagement Menu ” next to our food and drinks menus at each restaurant. We share our Engagement Menu on social, too, so everyone can get involved. The NGOs also told us they need more volunteers, and we have more than 3,000 people a week coming in across our locations.

NGO 74
article thumbnail

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Jim Alexander (No link given) - As long as the client is willing to own the consequences of engagement by proxy I don't think the identity of the content authors need be an issue. As long as the client is willing to own the consequences of engagement by proxy I don't think the identity of the content authors need be an issue.