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How American Express Created a Movement of 2,8 Million People

Mindjumpers

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. This is what American Express saw in failure rate of small businesses, which had increased with 40 percent from 2007 to 2010. On the first Small Business Saturday, revenues for small businesses jumped 28 percent.

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How Chocolate Saved Shawn Askinosie

Buffer Social

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode one , and the accompanying unpublished interview, Shawn explained how chocolate saved his life - and how he’s using his chocolate business to help others thrive as well.

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

And I’m going to stress that as much as this is valuable for PR pros, it’s equally valuable for small business owners. I particularly liked Paul Seaman ‘s essay (and you should definitely be reading Paul’s blog on a regular basis ), entitled “Let’s talk sense about trust and CSR&#.

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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

We Looked for What We Could Afford to Give Having worked with large companies during a time when the financial industry was going through a new wave of interest in corporate social responsibility (CSR), I knew that when I started my own business, I would look for creative ways to integrate a mission, rather than simply donate parts of proceeds once (..)

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

If the goal is to facilitate discussion, improvement of the product or service or quick easy access to 'someone' who can resolve a problem, I don't care if it is the president of the company, a designated CSR or the PR agency who is going to make sure the suggestions, complaints, promotions are handled properly from the customers perspective.