Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. No longer would SA associates think of CSR as just being about giving money or time, if they ever had. Nor could the organization simply think about the value of a CSR initiative as something calculated by a percentage of annual revenue a company contributes in a given year.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger. Measuring CSR: #measurePR with John Friedman is a post from: Waxing UnLyrical. I know.

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. Thumbs up for the support Jonas Juhler Hansen says: August 5, 2010 at 12:46 pm CSR is all about building up goodwill, isn’t it? Alice Korngold says about CSR that you should: “[.]

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How American Express Created a Movement of 2,8 Million People

Mindjumpers

People are willing to engage in their interests online based on personal values. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. Best Practise Cases Community Management Facebook Marketing & Communication Social Media Social Responsibility american express creating value CSR Facebook community Movement Small Business Saturday

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5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. In this article, I’m going to share 5 secrets to better brand engagement on LinkedIn so that you can get in front of the people who need to know about you. But how do you improve your engagement? They get almost zero engagement. . It should come as no surprise that the images you use in your LinkedIn posts affect engagement– 98% of posts with images receive more comments.

Event: Customer Service Call Centres and Social Media

Laurel Papworth

As you probably know, I believe that while marketing and PR want social networks to be about them and their needs, the customer usually has a specific question they want answered, best suited to Customer Service engaging on support and FAQ issues. Many progressive companies are opening up new communication channels and using tools such as Twitter for engagement with their customer base.

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The Little Give

Dave Fleet

Today I’m veering a little way from my normal topics – while I generally write about communications, social media and the like, I thought you might like a little insight into life at Edelman ; specifically, one of the cool employee engagement initiatives we have here in Canada. The Little Give is a CSR program, initially created by Edelman’s Vancouver office, that sees Edelman Canada offices split into teams and work to help charities in our communities.

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Important Tips for Pinterest Marketing 

The Realtime Report

For example, both Pinterest and Instagram business accounts give you resourceful insights on your account activity and engagement. This helps maintain engagement on your account and make you look active so more people will follow you. Important Tips for. Pinterest Marketing .

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

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The KISS Method For Determining Social Media ROI

SocMed Sean

Take that one step further and engage with the community that makes up your customer and prospects, and you can identify new ideas that might not have been developed by your R&D department. Three Ideas For Using Social Media To Gather Organizational Intelligence Monitor your competitors If your competitors are engaging in social media, you should darn well be monitoring their communications. Just be sure you set clear, measurable goals for engaging on those channels.

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5 Popular Posts About Social Media

Mindjumpers

Read Full Post » • Danish CSR Initiative on Social Media Meets Criticism The Danish CSR initiative called ‘Lys i Afrika‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

A successful live video is at creating trust, sparking engagement, and driving sales. This can reinvigorate flagging engagement levels. You will get new fans, additional views, and greater engagement as your message will be amplified.

Top 19 Children’s Day social media posts

Unmetric

We noticed brands like Fashion at Big Bazaar, Bewakoof, Nykaa, and Zomato India engaging with their fans by bringing back their beautiful memories of the past. Contests, product-related posts, wishes, and CSR-related campaigns were the other popular and engaging types of Children’s Day posts that worked well for brands. Skim through the list below to find the top 19 most engaging social media posts that brands have done in 2018.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1. At the end of a semester, our university held a Community Engagement Day, where several groups of students presented a community issue, a solution each group thought of, and then acted upon with a local nonprofit organization. Guest Post by Alison Carville.

Is Social Media Just A Buzzword?

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Welcoming new colleagues and old ones in new jobs at Mindjumpers Danish CSR Initiative on Social Media Meets Criticism » Is Social Media Just A Buzzword? Posted by Anne Herngaard Aug 4th, 2010 Tweet Often when I talk to people about social media, people keep saying: Why do I need to use social media – isn’t it just a buzzword? No, it is not just a buzzword.

Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. Movember is another great example of how to target people in order to engage actively through social media to help a social problem: prostate cancer. Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status.

Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. While the United Airlines CSR was very pleasant and thankful for my patience, I couldn’t help but think how can people’s time spent waiting on hold be more pleasant and fruitful , both to the customer and to the brand?

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. While the United Airlines CSR was very pleasant and thankful for my patience, I couldn’t help but think how can people’s time spent waiting on hold be more pleasant and fruitful , both to the customer and to the brand?

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Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

Let’s take a look at them: You can make use of storytelling in case of… - breaking news – education – creating leadership – product launch – creating brand awareness – crisis management – being persistently present – creating community relations – practice of CSR Typical elements of content: - Make sure your story makes sense, and includes a beginning, plot and ending.

'Jumo' – The New Social Networking Site For Non-profit.

Mindjumpers

blog comments powered by Disqus Posts Comments FOLLOW MINDJUMPERS Top Posts What You Can Learn From H&M’s Use Of Social Media What To Include In a Social Media Policy How Users Engage With Advertising on Facebook Storytelling – A Powerful Tool When Branding Your Organization In Social Media How To Post Effectively on Facebook Why You Need a Blog: Blogs Are The Websites of The Social Media World 4 Ways Social Media Has Changed The Fashion Industry Diesel Kicks Ass With New Campaign!

In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

When Greenpeace revealed that Nestlé used palm oil in some of their products, bought from companies destroying Indonesian rainforest, there were many people who engaged themselves in the campaign and criticized the company on their Facebook Page. Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Charity & Technology in the Online Universe How To Post Effectively on Facebook » In Time of Social Media Crisis – How Do You Respond?

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5 Tips To Great Blogging

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Danish CSR Initiative on Social Media Meets Criticism Mapping the Social Internet – what part of the world is the most developed? » 5 Tips To Great Blogging Posted by Tehneyat Waseem Aug 6th, 2010 Tweet Are you a blogger or getting started to blog? Many people are giving tips on how to blog, and now I am joining in.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Check the analytics on potential online customers engaging with your product and turning away or abandoning shopping carts. How are they engaging with you? Discover what your audience prefers most, like watching videos, listening to podcasts, reading blog posts, or other forms of engagement. Not only that, but social media platforms increasingly favor posts of higher perceived relevance than just any low engagement, run of the mill post.

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What (and When) to Post on Facebook

agora pulse

You need to engage your fans, grow new ones, generate leads, increase web traffic , and manage your online customer service. Here’s one we recently ran at Contentworks Agency which got a good organic engagement. Tuesday is a good day to share a blog post but due to the lower engagement rates you might want to give it a boost until Thursday to maximize your reach. This shows that you’ve got your finger on the pulse and also gives your fans a chance to engage in debate.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Mark Newton, vice president of CSR for Timberland, stated, “We want to be proof positive in terms of the change we seek to influence through our business. Our updated goals now reflect this approach — and engaging employees and communities in this work is a critical part of our objectives.” This is a guest post from Barry Mueller. Companies always strive for ways to create brand awareness.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Check the analytics on potential online customers engaging with your product and turning away or abandoning shopping carts. How are they engaging with you? Discover what your audience prefers most, like watching videos, listening to podcasts, reading blog posts, or other forms of engagement. Not only that, but social media platforms increasingly favor posts of higher perceived relevance than just any low engagement, run of the mill post.

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7 Twitter Direct Message tactics absolutely anyone can use

Audiense

Do you want to share your latest CSR report? A good GIF, a stunning image, or an engaging video gives your message the strength you need. These are also good opportunities to engage again with those customers and other contacts you have lost contact with. Customise messages to them to get them engaged with your brand again.

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Auto Brands Comparison Report

Unmetric

Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. Though a car launch is big enough to engage your audience, brands need to strategize smartly to get noticed. On Twitter, tweets about MX-5 engaged best for the brand. A lot of the content that involved the mascots gave the brand better engagement than their other campaigns.

The Joy of Six: Ideas for Your Blog Posts

Absolute PA

A blog will drive people to your site, engage them, tell them about you and your business and forge relationships with exisiting and potential clients. People love to read about ‘good works’ so talk about your CSR (Corporate Social Responsibility) particularly if you have a businessy image. Other businesses and writers love the opportunity to write on someone else’s blog to create backlinks and engage with a new audience, so get a guest blogger in.

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Your Blog as Part of an Overarching Business Strategy

ProBlogger

It’s a place where you engage with your audience. Along the road, it might meet a new partner, open a new business unit, change its appearance, gain special prizes or run awesome CSR campaigns. Customers and prospects can use it to get in touch with your company, whether they ask you about a product or feature, they engage on a topic you talk about, or solicit you some general advice you could help them with. This is a guest contribution from Sabina Stoiciu.

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

Jim Alexander (No link given) - As long as the client is willing to own the consequences of engagement by proxy I don't think the identity of the content authors need be an issue. As long as the client is willing to own the consequences of engagement by proxy I don't think the identity of the content authors need be an issue. already, and as agency head, he’s not actively engaged in all those accounts. But if you are actively engaged in an account, even at a.