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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. So what was Gap to do?

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5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process (and frees you up). Crowdsourcing gets your customers & potential customers involved.

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Curation and the paradox of user-generated radio

The Way of the Web

since signing up last night and it’s got me thinking about user-generated and user-controlled radio, which is something I was involved with at Absolute Radio with the dabbl project. And at the same time, everyone will love and share the service because they’re involved, engaged and that’s what social networks are all about.

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The 21 Best Content Curation Tools

Webbiquity SMM

A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine. Showcase reviews: ArCompany, Maximize Social Business (Grow), PR Daily, Shift Communications. A social network / curation tool for images. Showcase reviews: Maximize Social Business (Drive).

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