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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. So what was Gap to do?

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5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Below are five ways crowdsourcing is impacting the future of content marketing: Crowdsourcing speeds up the content creation process (and frees you up). Crowdsourcing gets your customers & potential customers involved.

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Curation and the paradox of user-generated radio

The Way of the Web

since signing up last night and it’s got me thinking about user-generated and user-controlled radio, which is something I was involved with at Absolute Radio with the dabbl project. I’ve been having a quick play with Turntable.fm radio stations.

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Instagram Stories Stickers: 8 Features That Are Perfect For Businesses

Later

The health publisher often uses location stickers to highlight their location-based projects and campaigns: . When you’re working with other brands on Instagram or reposting user-generated content (UGC), it’s really important that you shout-out to their account with the mention sticker. Crowdsourcing ideas and gathering feedback.

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21 Ways to Get More Engagement on Instagram Stories

Later

Whether you host an Instagram takeover on your stories, co-design a product, or simply lead an Instagram Live with another brand, collaboration projects are a great way to build new audiences and keep your followers engaged with something a little different. 9: Reposting UGC in Content Themes for Your Audience.

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The 21 Best Content Curation Tools

Webbiquity SMM

Crowdsource content curation across your team, then post files, links, videos and original content with your own unique commentary. Integrate user-generated content (UGC) into websites, microsites, ad units, digital screens, projector walls, and elsewhere. 27: The 17 Best Project Management Tools. #28: 17) Pressly.

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