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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

They decided to go from this… To this… Ouch… Without really knowing the full back story but having a good feel for when major retailers and companies crowdsource new ideas, I think it’s safe to say that Gap really didn’t reach out to its user base to find out what they might think. They went off. What do we do?

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5 Ways Crowdsourcing Improves Your Content Marketing

Convince & Convert

The drivers behind a potentially long sales cycle involves content created and distributed over a broad array of social media channels that need to be measured against business objectives. Crowdsourcing, when done properly, can play a pivotal role with your content marketing. Crowdsourcing gets your target audience invested.

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21 Ways to Get More Engagement on Instagram Stories

Later

Whether you host an Instagram takeover on your stories, co-design a product, or simply lead an Instagram Live with another brand, collaboration projects are a great way to build new audiences and keep your followers engaged with something a little different. 9: Reposting UGC in Content Themes for Your Audience. Similarly, Ban.do

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The 21 Best Content Curation Tools

Webbiquity SMM

Showcase reviews: ArCompany, Catherine Pham/SlideShare, Express Writers, Gizmodo, Marketing Insider Group (Starup), Maximize Social Business (Grow), Re/code, Rebekah Radice, Social Media Today, StoreYa Blog. Showcase reviews: Maximize Social Business (Drive). …Social Media Walls for Events!

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