The Complete Guide to YouTube Ads for Marketers
Hootsuite
JUNE 11, 2020
Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., More sensitive brands will have their ads running in a smaller pool of videos, which may drive up the price you pay. Not every brand has a century-old-bank or unicorn-startup budget to blow. per 1,000 views). *Or Bumper ads. Target your audience.
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