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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Sample code: utm_source=facebook. Examples: cpc, organic_social. Sample code: utm_medium=paid_social. Sample code: utm_campaign=summer_sale. Sample code: utm_term=social_media.

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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Marketers have three options for their bids: Cost-per-click (CPC). They appear on the search result page with the black “Ad” symbol next to the URL. So you might see your CPC be much lower than a huge Fortune 500 company with a big ad budget just because your advertisement was of better quality. Cost-per-mille (CPM).

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Best Free SEO Tip for 2016

Kikolani

As our example I’ll use Kikolani.com ): . The reason I’m using this tool is because it can analyze and compare URLs like they were domains. We’ll use URL analyzing abilities of this tool later, now it’s time for the next step.

SEO 60
article thumbnail

Best Free SEO Tip for 2016

Kikolani

As our example I’ll use Kikolani.com ): . The reason I’m using this tool is because it can analyze and compare URLs like they were domains. We’ll use URL analyzing abilities of this tool later, now it’s time for the next step.

SEO 60