How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Sample code: utm_source=facebook. Examples: cpc, organic_social. Sample code: utm_medium=paid_social. Sample code: utm_campaign=summer_sale. Sample code: utm_term=social_media.
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