Remove CPC Remove CPM Remove Fashion Remove Reputation
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22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. First, decide if you’re going to pay for cost per mille (CPM) — that’s the cost for every thousand impressions your ad generates. A post shared by MISSGUIDED (@missguided).

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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

That is the one KPI that matters in this case — not CPC or CTR, for example. While you have a reputation, these people haven’t yet used your product. Particularly for very visual products (like fashion), photo shares should be tested. And by “results,” note that I’m focusing on Cost Per Conversion.

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