Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. So if you’re big enough to have reps and used to ignoring them, take at least the first couple calls and be honest with them. So far, we’re impressed. The fundamentals are there.

Platform 95

Platform CPM CPC Advertising 95

Convince & Convert

MAY 21, 2013

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing.

Campaign 154

Campaign CPM Facebook CPC 154

Little Web Giants

NOVEMBER 4, 2014

When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Shopping and fashion. and it also must be at least double the cost-per-click (CPC) bid. Entertainment. Family and relationships. Technology.

Social Media 47

Social Media Facebook Marketing CPM 47

Little Web Giants

NOVEMBER 4, 2014

When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. Shopping and fashion. and it also must be at least double the cost-per-click (CPC) bid. Entertainment. Family and relationships. Technology.

Social Media 28

Social Media Facebook Marketing CPM 28

Hootsuite

JUNE 7, 2022

First, decide if you’re going to pay for cost per mille (CPM) — that’s the cost for every thousand impressions your ad generates. CPM campaigns can help drive awareness since they’re more about visibility and less about action. CPC campaigns can help you ensure you’re paying for actions, not just views.

Campaign 145

Campaign Instagram HootSuite UGC 145

Jon Loomer

MAY 20, 2015

That is the one KPI that matters in this case — not CPC or CTR, for example. Particularly for very visual products (like fashion), photo shares should be tested. You can also choose to optimize for impressions (CPM) or limit impressions to once per day per user (Daily Unique Reach).

Cost 113

Cost Conversation Facebook Sample 113