article thumbnail

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV.

CPM 175
article thumbnail

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley).

B2B 279
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

12 Facebook video metrics brands need to benchmark right now

Sprout Social

In many cases, videos with tons of negative feedback may even put your brand reputation at risk. Ad cost (CPM, CPE, CPC, CPCon). This is a crucial metric to track because it helps you identify problematic content that’s losing you fan’s attention. Top location and top audience.

Metrics 129
article thumbnail

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. When you want to get your name out there in a big way, Facebook gives you a better reach for your dollar with its considerably lower CPM. What do all these statistics really tell us? They’re ready to talk shop.

B2B 150
article thumbnail

10 Ways to Woo Would-be Advertisers on Your Blog

ProBlogger

The blog readership, subscribers, and your reputation within your niche are all carefully considered by advertisers. You may offer CPC (Cost Per Click), CPM (Cost Per Thousand Impressions), CPA (Cost Per Action), or some other method of selling space. You don’t want to disappoint them with untargeted traffic.

article thumbnail

22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. First, decide if you’re going to pay for cost per mille (CPM) — that’s the cost for every thousand impressions your ad generates.

Campaign 145
article thumbnail

How To Find and Decide on the Right Ad Network To Join

BeingOptimist

But, on the other hand, the wrong network can not only take money from your pockets but can ruin your brand’s reputation too. There are various compensation models, like CPC (cost-per-click) or CPM (cost-per-impression). They have an excellent payment reputation, ad format options, and decent size inventory.

Adsense 98