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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Cost-per-Acquisition (CPA): The average amount of money you’ve spent on a conversion.

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

This includes optimizing the video title, description, tags and even adding hashtags. CPM (cost per impression) — pay after your ad has been viewed 1,000 times). CPA (cost per action) — pay when someone takes an action, like clicking on your ad or website). Learn how to get even more out of your YouTube marketing with our guide.

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