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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPC mean? CPC stands for Cost Per Click. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. What does Organic mean in social media? In essence, organic content is content that does not receive paid promotion. What does CPM mean?

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Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

Maximize Conversions: A Strategic Bidding Approach According to ModernRetail , one of Reddit’s latest endeavors is the introduction of “Maximize Conversions,” an automated bidding strategy aimed at driving as many conversions as possible. For advertisers, these features offer a new way to engage with Reddit users.

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Being successful on TikTok is a lot more work than trying to make trendy, viral videos or launch catchy hashtag challenges, it starts with a strategy that includes a meaningful measurement plan. Depending on if you’re measuring organic content performance or the performance of your ads, there are different metrics available.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

As organic reach dwindles, social media ads are becoming more and more appealing to marketers. Are you already seeing success on this platform organically? Post content organically and see what generates the most likes, shares, retweets etc. Then make sure you’re operating on a CPC bidding model. Are your customers there?

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Organic Reach: The number of people who saw the organic version of the post at least once without paid support. Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. CPL CPA CPC ROAS.

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Even More Pinterest Promoted Pins Features Coming!

Devumi

While the free/unpaid option is still very via, Pinterest now have three paid advertising options: CPM – Cost per mille, or thousand, impressions CPC – Cost per click CPE – Cost per engagement The newest cost model feature is cost per engagement. The feature will help both with unpaid organic pins, and promoted pins.