Remove CPA Remove CPC Remove CPM Remove Reference
article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPC mean? CPC stands for Cost Per Click. What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. What does CTA mean?

article thumbnail

Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. CPL CPA CPC ROAS.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

I decided to compile them into a useful document that we could use internally at Little Web Giants for quick reference. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.

article thumbnail

Social Media Marketing Guide: Facebook

Little Web Giants

I decided to compile them into a useful document that we could use internally at Little Web Giants for quick reference. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals.