Direct Marketing Observations

MARCH 31, 2011

But what made all of those discussions and conversations cool was that we were connecting. To have conversations or make money? Well yesterdays news of the Salesforce aquisition of Radian6 is a game changer. Social will always live inside of marketing and PR, but tying it to business functions has now come to the forefront.

ScoutLabs 159

ScoutLabs Conversation Radian6 Lithium 159

Dave Fleet

JULY 5, 2010

Lithium Technologies. Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. April 2010.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Lithium also includes response assignment and reporting tools. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly.

Tools 208

Tools Social Media Lithium Sysomos 208

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Social business software companies Jive and Lithium have picked up their own listening platforms.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. They are more focused on engaging in social media conversations than simply tracking them.

Tools 173

Tools Social Media Netvibes Lithium 173