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Sysomos Acquired By Marketwire

Dave Fleet

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. By acquiring a solution that allows users to do a deep dive on online conversations, Marketwire is adding a useful tool to its arsenal, and one that it doesn’t just need to white-label from other providers.

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Listening Tools

Proactive Report

There are other free tools that can help you listen to conversations. There are many monitoring tools on the market now. Jive Software They integrated Filtrbox into their Jive Market Engagement Solution. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. Watch the video of how to do this.

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5 Social Media Tools for PR Professionals

Proactive Report

Monitoring conversations: It is essential to have a good tool that can help you keep track of what is being said online. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Networks, cable companies, marketers and technology firms are getting quite serious about online-video distribution.