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Why social media teams will be at the center of conversational commerce

Sprout Social

One reason for brands’ shift toward conversational commerce stems from the growing popularity of mobile messaging. Consider that messaging apps like WhatsApp, Facebook Messenger and WeChat are the third most commonly used social media following social networks and media sharing platforms.

Team 139
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3 Keys to Layering Content Effectively

Waxing UnLyrical

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). mobile notifications, and LinkedIn. Um… yeah. This is not new(s).

Content 100
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. 50 Kloutless Ways to Get Value from Twitter : …or any social network, really.

Marketing 264