Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Not All Social Channels Provide Paid Benchmarks For Comparison. Unfortunately, the networks do not always provide these paid benchmarks for industry or even platform-wide comparison. Driving traffic?

Nielsen 120

Nielsen Content Comparison CPM 120

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. CPC on Facebook and $0.51 CPC on Instagram.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. First let’s look at the cost per click (CPC) comparison: Buffer: Cost per click (CPCs) 26 percent less expensive with vertical video. Animoto: Cost per click (CPCs) 38 percent less expensive with vertical video. CPC on Facebook and $0.51 CPC on Instagram.

CPC 85

CPC Video Cost CPM 85