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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. Visible Technologies (recently acquired by Cision) is a listening tool that provides comprehensive monitoring capabilities with a focus on actionable insights. For a large company, there is far too much to do this manually. Sentiment Analysis.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

I tried to go a layer or two deeper than some of the major analyst firms as well so you get a broader spectrum companies that would include some of the smaller firms that normally don’t get mentioned. Which sounded like Social CRM meets Systems Integration company to me. They don’t take a “credit card approach to monitoring”.