Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

Navolutions

You can use the following guide to reference what we covered and access a few of the tools that we mentioned in the presentation. Other Signals - Google uses citations (references to your company on the internet, with or without links), social signals (such as how many people are following you on Facebook), and other signals (such as your Yelp reviews) to determine how your website should rank.

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Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Live video is nothing new. In fact, live broadcasting has been around since the 1950s.

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Efficiently creating and using customer cases and client references (without the BS)

Social Email Marketing

This is one of the reasons why companies make use of customer cases and client references. Content marketing accessibility blog posts client references cornerstones of social media marketing credibility cross-selling customer cases distance face-to-face interactions J-P De Clerck PowerPoint presentations prospects sales collateral social media marketing testimonials up-selling white papers word of mouth

Hitwise Reports News and Media's Share of Search-Referred Traffic.

Adam Sherk

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

Hitwise Reports News and Media's Share of Search-Referred Traffic.

Adam Sherk

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

What to Expect When Hiring a PPC Management Company

Idaconcpts

If you are trying to decide whether to work with a PPC management company, you are probably preoccupied with one major factor: cost. A PPC management company will manage your bids, advise you on what is worth investing a little extra into and what is not.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

Here are 5 quick tips that you can easily implement today to get your company dominating on social media (if you want even more tips, check out our book with over 80+ pages of social media advice for social good companies )…. “I don’t have time for social media.”. “I

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. Special Guest: Scott Monty, Ford Motor Company.

5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

SocialFish

One way to easily find great content to share with your company’s followers is to follow your own employees, partners, and volunteers on social media. Do you want to know even more tips about how to best use social media as a social good company?

Career Paths and Top Tips from 27 Big Company Social Media Professionals

Convince & Convert

After 110+ episodes, we’ve gathered together this first batch of 27 All-Stars from big B2C brands to provide a handy reference for the education and. It’s Opening Day of baseball season, so what better time to launch the first-ever Social Pros All-Stars baseball cards? What Is This All About?

44 Questions to Ask Your Search Engine Optimization Company

Bill Hartzer

In fact, the work I did over a year ago still has my client ranking above the company referred to in the article, and I did it all without buying one single link. Apparently being “penalized in Google&# cost Ryan Abood’s company $4 million. Can you give me references?

How to Fight For More Social Media Resources In Your Company

Convince & Convert

Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls. Social media management software companies, et al.

The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. I handled one site for him which showed him our skills and he started to refer us business.

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Blogger: Redirecting

Buzz Marketing for Technology

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

What's THE most important part of Online Reputation Management (ORM)?

Josh S Peters

Often referred to as ORM (Online Reputation Management), it should encompass many things. Who ever it is make sure they know what your company’s position and strategy is for online reputation management.

Coverage Questions !

The Marketing Blog

Jump to Comments ‘Blogger out-reach’ – Is commonly referred as leveraging the blogosphere.It helps the company in its marketing communications efforts. When you write an email to me for example – Please address me by name ‘Daksh’ instead of Hey, ‘You got a cool blog’ Hey XXX(well I’ve seen some funny names really We’re a cool company and we think this might be useful for your product.

When Bad Buzz Happens to Good Companies

Social Media Network Marketing

It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. Submit a press release to PR distribution sites, or start a new blog about your company's products or services. People will refer your site if it has appeal for their peers.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. More than one-third of Fortune 500 companies have active Google+ accounts.

Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting

Ignite Social Media

They may also refer your brand to friends and family; an extremely efficient way to add new customers into the funnel. It’s a significant outlay of money to gain a new customer so it’s often more beneficial to keep the ones you already have.

The 5 C's of nurturing the Human Element in Social Media

Josh S Peters

D o you remember that chemically fueled commercial which states, that good ol’ Hu (as they refer to it on quick little graphic during the beautifully shot marketing video) is fundamental? Find the voice of your company based on the audience you are connecting with.

Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity SMM

And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites.

Who's The Bad Guy, Google Or Bing?

Small Business Mavericks

Bing responds: “We use over 1,000 different signals and features in our ranking algorithm,&# Bing vice president Harry Shum said Tuesday, referring to the mathematical code that search engines use to choose their results. About Us What’s a Maverick?

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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Introducing Talkwalker Image Recognition: The Future of Social Listening

Talkwalker SM

Research has shown that up to 80% of pictures don’t reference brands in the accompanying text. In the above example, the McDonald’s logo has been used in a way that is certainly unintended and most likely unwanted by the company. Online crisis management is essential for companies.

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5 Tips on How to Communicate to Your Customers Online

Mindjumpers

Tweet When thinking about establishing a presence online – or improving the already established presence of your company – your social media voice is one of the most important elements to keep in mind. 3) Be personal and show what your company stands for.

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12 Guidelines for Corporate Social Media Policies

Harp Interactive

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication.

LinkedIn Recruiter: Solution to All Your Recruitment Problems

Mindjumpers

LinkedIn Recruiter is a solution provided by LinkedIn to empower companies to make the most of this professional network and find the best suited talent. Many global companies like Ebay have used it and have voted it as more cost effective and an easier recruitment option.

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. Guide to Optimizing Your LinkedIn Profile by Site Reference. LinkedIn New Feature – Follow Company by Success CREEations.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical).

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. If you are officially representing your company, you’d want to create an Official Page.

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Try Looking Outside to Solve the Problems Inside

Social Media Strategery

Development Social Media Try Looking Outside to Solve the Problems Inside Tue, Feb 9, 2010 Best Practices , Social Media Quick – who recently said this in reference to his organization’s social media efforts? I recently read a fascinating article in the latest edition of Fast Company – “ A Problem Solver’s Guide to Copycatting.&# It’s the same sort of problems that companies and organizations and governments have had for decades.

Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Adam Sherk

by Adam Sherk on December 16, 2009 Yesterday Google announced that it is now supporting the rel=&# canonical&# link element (sometimes referred to as the canonical URL tag) across different domains. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Will Publishers Add Cross-Domain Rel=Canonical to Syndication Deals?

Day In The Life of a Social Media Marketing Intern

Ignite Social Media

Again, not referring to Ben Whittaker , but rather me. Company Culture Social Media Jobs community management Day in the Life ignite social media project management systems Social Media Agency social media internship Social Media Marketing Social Media Marketing Jobs the Intern

Six Links Worthy Of Your Attention #121

Twist Image

" Amazon is an amazing company, because there is so much focus on what they do. The Most Revealing Job Interview Question - Referly. referly. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

12 Cloud-Based Tools to Stay Productive | Justin Levy

Justin Levy

When I was at my old company I had a large outsourced team based in the Philippines. Backupify: Just as Mozy allows me not to worry about the data that’s stored on my computer(s), Backupify ensures that my social media data is backed up and available for future reference.

How to Create Your B2B Dream Team

Convince & Convert

If you’re a B2B company, then you know just how important your people are to your company’s success. But in some cases for some B2B companies, especially those in the Services realm, your people are your product. Email is a powerful engine for business services companies.

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Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. My company, Leftos.com is going through a complete revamp and relaunch so it’s important that we let these bloggers know what we’re up to.

77+ Resources for Amazing Copywriting

Writtent Blog

Your copy is your salesman, one that can directly determine the success of your website, marketing campaigns, and company. As a copywriter and content marketer, you may find yourself referring back to them often. Company News Copywriting Copywriting.

The death of the Open Web has been somewhat exaggerated

The Way of the Web

After all 55 million+ people with an iPhone or iPad are app users, alongside the Murdoch-led impetus for content paywalls to once again attempt to block off certain areas of the web for certain companies.

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9 Tips to Spot Amazing Article Writers

Writtent Blog

Any writer will try to get their current clients to reach out to their friends and refer him or her to them. Since these companies have multiple writers at their disposal, there’s often no limit to their production capacity, either. Company News

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way. On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event.