How Marketers are Using Social Media for Business: New Report
APRIL 27, 2010
This new report does point out that the use of social media outsourcing does vary by company size, but still only 25 of medium to large enterprises are taking advantage of outside expertise. It would seem logical that for many companies, marketing costs would be shifted, but not necessarily reduced, by the use of social media. Again, this benefit was more prevalent among b2b companies (61%) than b2b firms (49%). Seed this on Newsvine.