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This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Until we stop marketing from our perspective, but from the perspective of the true media landscape as seen by our customers, including mobile, 21 st century marketers will struggle. What skills/talents should that person have to make it work? That person should have a couple of skill sets. both traditional and social media.

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Why brands transition from Social Studio to Sprout Social

Sprout Social

Sprout’s intuitive social media management tools are built on a single code base with enterprise-level security. If that’s not enough, here are four more reasons companies choose Sprout as their Social Studio replacement. Sprout is a social team favorite for a reason. Sprout is the ideal Social Studio alternative.

Brands 69
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Marketers, Here are the Keys to Your IT Department – Good Luck

Convince & Convert

Have a quick look at his 4 predictions: Multi-Media Soars – Jay is speaking about video and photo apps that enhance social media, draw more users off of the likes of Facebook and into new channels driven by mobile app technologies. 15 – 20 years ago : IT (and the IT side of the business) ruled the enterprise.

Marketing 116