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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. For some companies traffic is enough. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

For brands, the company logo is usually the best avatar choice. Bitmoji is owned by Snap, the parent company of Snapchat, and is well integrated with the Snapchat app. Employees might share specific details about a new product launch, or they might give a behind-the-scenes look at company culture. Endorsement. Influencer.

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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

Upvoting a post can mean you agree with the comments made, you approve of the sentiment, or simply that you found the post to be funny, cute, or worthy of your time. Looking to track sentiment across different social platforms? What is a lurker on Reddit? Try Keyhole. Downvotes work in the opposite direction. The results?

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