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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Our new research reveals it’s time to rethink this assumption.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

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How To Get More Share of Voice on Social Media

Hootsuite

Knowing what is happening in the market and how your company stacks up can help you stay ahead. If you’re calculating this for social, you can gather this data using Hootsuite Insights. If you don’t have a Hootsuite account, you can sign up for a free trial here. It tracks what people say about your competitors , too.

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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad. Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Follow her @casey_hibbard on Twitter. Celestine Chua.

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