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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. You need to live up to the brand.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Almost everything everyone does in the business world, be it a regular transaction, tourism, or travel, has some financial element to it. I know everyone does it a bit differently… Reply Tamar Weinberg July 29, 2010 at 9:16 am And another amen! Reply Tamar Weinberg July 29, 2010 at 10:58 am Yeah. Leaders are accessible.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Follow him on Twitter. Who are the heavy hitters?