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How American Express Created a Movement of 2,8 Million People

Mindjumpers

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. This is what American Express saw in failure rate of small businesses, which had increased with 40 percent from 2007 to 2010. On the first Small Business Saturday, revenues for small businesses jumped 28 percent.

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How Chocolate Saved Shawn Askinosie

Buffer Social

Featuring insights from Buffer’s Small Business, Big Lessons podcast episode one , and the accompanying unpublished interview, Shawn explained how chocolate saved his life - and how he’s using his chocolate business to help others thrive as well. But it’s far from his top priority.

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Profit and Purpose: How I’ve Built a Business That Prioritizes Both

Buffer Social

Instead of spreading ourselves too thin by trying to become the expert, we focused our efforts on building a stable company that creatively integrates organizations and local leaders who are already working on the cause.

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

in the end it isn't the bloggers, the company or the agency that will dictate the success.it's the customers." The company name on that person’s business card doesn’t matter. it's about personalized service through social media that ends with a happy customer and a positive impression which builds the company's brand.