Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

OCTOBER 25, 2013

In fact, Jay himself did a masterful job of throwing the curtain back on his own command content performance, in the wonderfully transparent eBook, “How I Wrote and Marketed A Best-Selling New York Times Business Book.”. In short, what if we acted as if good business embodies that most fundamental expression of relationships: me and you?

CSR 130

CSR Marketing Nielsen Delicious 130

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Try to return something to your own company. 5 excellent points that a company can (should!) 5 excellent points that a company can (should!)

Social Media 148

Social Media Strategy Consultant B2B 148

Diva Marketing Blog

FEBRUARY 1, 2010

in the end it isn't the bloggers, the company or the agency that will dictate the success.it's the customers." The company name on that person’s business card doesn’t matter. it's about personalized service through social media that ends with a happy customer and a positive impression which builds the company's brand.

Social Media 81

Social Media Marketing Authentication Blogger 81