Company Construction Nielsen Social Networking 
Sprout Social
MARCH 8, 2017
Creating Campaigns Around Social Media Influencers. What Are Social Media Influencers? Social media influencers are power users who can help your potential customers make a buying decision through social networking. Why You Need Social Media Influencers. Building a Campaign Around Social Media Influencers.
Convince & Convert
SEPTEMBER 20, 2010
Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?
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