article thumbnail

Top SocialFish posts of 2010

SocialFish

We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. Mobile apps are a waste of time for associations. Community platforms do not equal community.

Postrank 170
article thumbnail

50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Don’t fabricate this).

article thumbnail

What is a brand community and how to build a successful one

Sprout Social

People in your brand community are emotionally invested; they will buy from your company, digest your content, tell their friends and family about your company, and more. But a brand community is not the same as brand awareness. Why should you build a brand community? Choose a community platform.