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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” CPM) or sales ($2.39 CPM) compared to brand awareness campaigns ($0.34 The economy (16%) and analytics (12%) trail considerably at second and third.

Research 257
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

You can showcase major gains in brand awareness, community building, conversion generation, or customer service upfront. To calculate ROI , assign values to key metrics like engaged fans, link clicks, and cost per thousand impressions (CPM). That way, you can set the stage for the rest of the report while celebrating big wins.

Report 147
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How to Use Instagram for Business: A Practical Step-by-Step Guide

Hootsuite

If you’re using paid ads, conversion metrics also include cost per click and CPM. Here are 35 Instagram community-building tips that actually work. Conversion : In addition to conversion rate, this includes metrics like click-through rate and bounce rate. Create a content calendar. Promote a sale using shoppable Instagram posts.

Instagram 145