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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Engagers – These are people that are more active in your community and you’ll start recognizing some of the names. Community Responsiveness. This is usually the majority of your audience.

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How to Really Build Backlinks and Dominate Google

Viper Chill

Have you noticed how Wikipedia absolutely dominates Google search results? Yet, if I’ve spent some time interacting with their community and leaving comments, it’s more likely that they will fulfil the request (as long as your resource is relevant, and awesome). How to Really Build Backlinks and Dominate Google [.]

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