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6 Things The Army Taught Me About PR

Waxing UnLyrical

Image: familymwr via Flickr, CC 2.0. To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. An extended community. Image: rajkumar1220 via Flickr, CC 2.0.

Vocus 274
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). The next step is to identify the influential voices in your community that you’ll want to reach out to, connect with, and begin building relationships with. . • Facebook / LinkedIn / Google Plus metrics (i.e. Collecting this information is Phase I.

Vocus 184
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The Brand View When Looking For a PR Pro

Waxing UnLyrical

We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. I had been given a test drive of Vocus which some of the applicants used. Image: asvensson via Flickr, CC 2.0.

Brands 177
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. The contrast in social media is stark: to build a community, we shouldn't ask who we can reach with what message, but rather, who are our fans right now and how do they talk about us. Does that make sense?

Questions 161